Green companies = More satisfaction + more revenue

Besides the feelgood factor, is there a compelling reason for companies to go green? According to a new study, the answer to that is a resounding yes.

U.S. workers favor green companies, and green companies have higher performance, according to two new studies.

A new report reviewing buyer preferences and the performance of green brands found that top performing companies with strong green practices have three times more customer satisfaction than poor performers, as well as 4.7 times more employee satisfaction and 1.7 times more revenue per employee.

"Business people have worried about the cost of being green," said Peter Brockmann, President of Brockmann & Company, the consulting firm that released the report. "We provide evidence that companies that focus on recycling in the office, reducing energy consumption in the office and use video conferencing or telepresence technologies intensively, also have higher customer satisfaction, higher employee satisfaction and higher revenues per employee."

Not only do companies with a green approach yield more satisfaction and higher performance, they're also in line with what employees say they want, according to another recent study.

In a separate survey, commissioned by National Geographic magazine, more than 80% of U.S. workers polled said they believe it is important to work for a company or organization that makes the environment a top priority. Yet, only 53% currently work for a company or organization that implements environmental or sustainable programs in the workplace, the poll revealed.

[hat tip to Sara Moore for the link]

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Comments

[nabh]

It looks like companies in the subsection of solar energy that are burgeoning everywhere fit well in the definition of green companies. More will be need to make sure that grid parity is achieved as expected. Until then, keep the radical view that PV, among others, leads to a sustainable future: Joshua Pearce, "Photovoltaics - A Path to Sustainable Futures", Futures 34(7), 663-674, 2002. http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6V65-45TTMFB-9&_user=1025668&_rdoc=1&_fmt=&_orig=search&_sort=d&view=c&_acct=C000050549&_version=1&_urlVersion=0&_userid=1025668&md5=5ec742b0d1fa8f169690c3cd72a114d4