Besides the feelgood factor, is there a compelling reason for companies to go green? According to a new study, the answer to that is a resounding yes.
U.S. workers favor green companies, and green companies have higher performance, according to two new studies.
A
new report reviewing buyer preferences and the performance of green
brands found that top performing companies with strong green practices
have three times more customer satisfaction than poor performers, as
well as 4.7 times more employee satisfaction and 1.7 times more revenue
per employee.
"Business people have worried about the cost of
being green," said Peter Brockmann, President of Brockmann &
Company, the consulting firm that released the report. "We provide
evidence that companies that focus on recycling in the office, reducing
energy consumption in the office and use video conferencing or
telepresence technologies intensively, also have higher customer
satisfaction, higher employee satisfaction and higher revenues per
employee."
Not only do companies with a green approach yield more satisfaction and higher performance, they're also in line with what employees say they want, according to another recent study.
In a separate survey, commissioned by National Geographic magazine,
more than 80% of U.S. workers polled said they believe it is important
to work for a company or organization that makes the environment a top
priority. Yet, only 53% currently work for a company or organization
that implements environmental or sustainable programs in the workplace,
the poll revealed.
[hat tip to Sara Moore for the link]
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