A little informal marketing research here. I have a price in mind for The Occupational Adventure Guide - the career passion "how-to" e-book based on my Occupational Adventure Guide model coming out January 3rd - but I want to get some feedback from all of you first. I would like to get an objective feel for where the price for an e-book like this shifts from, "I could buy this e-book without much thought" to "Is it really worth forking out the money?" Assume that you get to look at a couple free chapters and you like what you see.
$12.97
$14.97
$19.97
$24.97
$29.97
[Update: Forgot to mention the length - I don't know exactly what the length will be yet, but I think it will be between 100 and 120 pages.] If you could e-mail me with your reaction, I would appreciate it immensely. And no, e-mailing me with a response doesn't commit you to actually buying it. ;-)
Thanks!
Curt Rosengren
Passion Catalyst SM
Curt, take a look at my post here:
http://thenonbillablehour.typepad.com/nonbillable_hour/2004/11/more_on_pricing.html
It references a study that should go a long way to answering your questions.
Good luck with the book. I can't wait to read it.
Posted by: Matt Homann | December 27, 2004 at 05:36 AM
I'll try that again. Here is the post in a short url:
http://tinyurl.com/3zqd5
Posted by: Matt Homann | December 27, 2004 at 05:37 AM