More and more companies are waking up to the idea that Corporate Social Responsibility(CSR) isn't just a feelgood warm fuzzy.
There's growing evidence that companies are embracing CSR practices — whether it's reducing factory and transportation pollution, using natural materials for packaging or treating workers fairly — because they believe such strategies can be profitable and socially responsible.
"All of a sudden, corporate responsibility is an idea whose time has arrived," says Julie Fox Gorte, chief social investment strategist at the Calvert Group, which manages socially responsible mutual funds. "We're seeing more companies who think it's not just a philosophy, but good for business, too."
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