In a list of the top five energy actions businesses can take, Denis Du Bois at Energy Priorities suggests that companies tap into green energy, either through a green energy pricing program offered by their utility, or by purchase of Green Tags.
If your utility does not offer a green pricing program, your business still can buy Green Tags. Make sure you let your customers and community know that your facility runs on a certain percentage of green energy.
"For example, Batdorf & Bronson Coffee Roasters can promote its product as climate neutral because it buys Green Tags to offset its emissions," says Patrick Mazza, Research Director at Climate Solutions. He even suggests offering a Green Tag product to consumers. "Buying Green Tags will offset global warming pollution by supporting the growth of renewable energy. It can be an education and promotion tool."
All of that, of course, sent me off looking for more information on Green Tags. Here's a page with some basic information.
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This might be interesting to watch, Curt: Bill Joy, a co-founder of Sun Microsystems, joined Kleiner Perkins Caufield & Byers, VC firm in Silicon Valley. By itself this fact is not very relevant, but what is very interesting is that he is focusing on investments in energy and in the past he did not put his focus on things that didn't have potential. Snippet from the interview with Bill Joy (link below):
Are there certain investment areas you're going to be focusing on?
Joy: I'm interested in energy...It's great that it's so socially relevant, but it's also an area of huge opportunity to create new more efficient forms of energy and apply that to the economy. There are a lot of factors coming together which likely will make this a very big area for change in the economy in the next 10 to 20 years.
http://news.com.com/Talking+tech+with+Bill+Joy+-+page+2/2008-1014_3-5647645-2.html?tag=st.next
Posted by: Maxim Oustiougov | April 04, 2005 at 10:19 AM