This post is brought to you by Curt Rosengren ~ Passion Catalyst TM "Love your work. Change your world."
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The idea that there is incredible potential behind the green economy of the future is exciting and hopeful. But the question today still remains, how much potential is there? Part of the answer depends on the choices governments make in supporting, for example, alternative energy. Currently in the US, that's been lacking.
Here's a good article on the issue in BusinessaWeek. Referring to a recent study that projected that "the green economy could produce as many as 40 million jobs and $4.53 trillion in annual revenue by 2030," the article suggests...
Despite the undeniable green momentum, a $4 trillion-plus U.S. green
economy is far from likely—even in 22 years—because there simply is no
"aggressive, sustained" federal policy. The federal government has
failed to create and adequately fund the programs that would make the
U.S. a world leader. And that's what the government should be trying to
do, for reasons that go far beyond rising carbon levels. The U.S. risks
falling way behind other countries in the development of green
technologies. On its current course, this country could trade oil
dependence for reliance on alternative energy products built by other
nations already far ahead of it.
It goes on to talk about the positive developments on state and local level, as well as from the private sector. But...
Silicon Valley didn't become a global tech leader thanks to private
equity alone. From the funding of the Arpanet, the granddaddy of the
Internet, to research and development tax credits, the federal
government helped the technology industry grow. The green economy
envisioned by the ASES report will never be realized unless the
government takes a similar approach. Despite condemning "America's
addiction to oil" and promoting the importance of alternative energies
in his State of the Union addresses, President Bush has consistently
failed to follow through on his promises to fund for alternative energy
research. He's generous with the green rhetoric, just not with actual
greenbacks.
"Every robust energy technology has existed because of government
support and tax subsidies," says Joel Makower, editor of GreenBiz.com.
"But there hasn't been the appetite [in Washington] to do that for
clean energies."
And if the federal government doesn't get its act together?
It's not over, but the federal government needs to take meaningful
action, matching the bottom-up efforts of state and local governments,
activists, and venture capitalists. If it doesn't, it won't just mean
jobs lost. Even worse, today's dependence on foreign oil will transform
into tomorrow's dependence on foreign alternative energy technologies.
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