Part of creating the career you want is spreading the word about who you are, the gifts you bring to the picture, and how you want to put them to use. In other words, self-promotion.
Penelope Trunk has a fantastic post (as always) over on Brazen Careerist with 5 tips to ratchet up the impact of your self-promotional efforts. In a nutshell they are:
1. Specialize, which means saying what you don’t do
In order to talk about yourself in a memorable way, you need to say something specific. This is why specializing is essential for effective self-promotion.
2. Stay the most focused when things look the most difficult
We each have a wide range of talents. And it’s easy to get frustrated when things are not happening fast enough. So it makes sense that we’d try something new, to see if it might work faster.
3. Be the tortoise, not the hare
Self-promotion is about building a long-term reputation for yourself. Establishing trust and respect in the marketplace. This is not something you do in a few months. So you need to get some work habits that will allow you to move self-promotion from a project type thing to a lifestyle type thing.
4. Mitigate the fear of starvation
Getting your name out there takes time. And while you’re doing it, there is a nagging fear that you won’t be able to and you will starve. You might be encouraged to hear that this is actually a feeling that is essential to grand success.
5. Know yourself, really, so you know when to shut up
Most people err on the side of not talking themselves up enough. We each need to learn the right way to toot our own horn. However sometimes you really do have to let your actions are speak louder than words.
She has lots more to say on each of them, so be sure to visit her blog to get the full benefit of her words o' wisdom.
Brought to you by Curt Rosengren, Passion Catalyst.
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