When I grow up, I want to be Scott Ginsberg (OK, never mind the fact that he's younger than me). He's funny, he always has great insights to share, and he's been able to turn a nametag into a fabulous career (how many people can say that?!). If you haven't read his blog, you should.
For the past several years, Scott has worn a nametag every day. He has parlayed that experience into a fabulous career as a speaker and writer focusing on approachability and connection.
Scott has a new book out called, "How To Be That Guy: 47 Ways to Create an UNFORGETTABLE Brand That MAGNETIZES More Business." Written in typical Scott Ginsberg style (light, witty, easy to digest), it's full of relevant and easily applicable ideas to help you become memorable.
Here's a blurb from the back of the book explaining the idea behind the book.
That Guy (or Girl!) n, adj
"A businessperson, entrepreneur or service provider whose visibility, credibility, uniqueness, authenticity, memorability and approachability fuse together to form something so incredibly valuable, so incredibly cool, that customer are not only magnetized to that person, but will actively tell all their friends about that person."
In short, what are you known for. More than that, what are you known for that gets people so wildly enthused that they'll become stark raving fans and tell other people about you?
Scott tells about becoming "That Guy with the Nametag," quite by accident. I suspect that I am, "That Passion Guy."
What would you be? (If you can't say for sure, that's a good sign you need Scott's book - then again, even if you do know, his book is worth a read.)
(Oh, and if you run over to Scott's blog now, you can catch some of the free chapters he's posted starting at the beginning of August.)
Brought to you by Curt Rosengren, Passion Catalyst TM