Ever fantasize about chucking it all and moving to the country? There's a trend among those with money in the UK toward doing just that, embracing a simpler life and making a living from what this Newsweek article calls hobby farming.
...Emmanuel-Jones joins a herd of wealthy fugitives from city life who are bringing a new commercial savvy to British farming. Britain's burgeoning farmers' markets—numbers have doubled to at least 500 in the last five years—swarm with specialty cheesemakers, beekeepers or organic smallholders who are redeploying the business skills they learned in the city. "Everyone in the rural community has to come to terms with the fact that things have changed," says Emmanuel-Jones. "You can produce the best food in the world, but if you don't how to market it, you are wasting your time. We are helping the traditionalists to move on."
One of the things supporting this trend is a growing consumer taste for the unique and small-scale...
Besides, the specialist producers can at least depend on a burgeoning market for their products. Today's eco-aware generation loves to seeks out authentic ingredients and deplores the homogenizing influence of supermarkets.
How about you? Do you ever dream about doing something like this? Would you, given the chance?
Curt Rosengren, Passion Catalyst (sm)
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