I've never thought of myself as an "idea person," really. There are some people who can sit alone in a room, and their head is so full of new ideas they just dribble out their ears. That's not me.
What I've recently realized is that I am an idea machine - I just need conversation with others to fuel it. When other people talk about what they're up to, thoughts are constantly popping into my head - ideas, different perspectives, possible ways of approaching things, etc.
What I've learned over the years of working with clients is that:
1) I've got a lot of ideas
2) Half of them are stupid
3) The other half are exactly what's needed
This post is really about allowing yourself to have #2 so you can get to #3.
When I first start working with clients, I tell them that things will pop into my head and immediately out of my mouth. Some of those things will lead to juicy insights or exploration, and others will simply fall flat. I've really disconnected my idea flow from the need for those ideas to be right, or clever, or wise. I know that half of them will be schlock, and that's OK.
If I try to censor so that I only offer up the really good ones, I'm doomed. Not least because I really have no idea which ones are the really good ones until they're out of my head and into the open.
There's something incredibly freeing about just being able to have ideas, and not tying your ego to how amazing each and every one is. And it unclogs the pipeline to make sure that the absolute best ones make their way out to a place where they can be put to use.
Passion Catalyst SM