I had coffee with Lisa Haneberg from Management Craft the other day, and over the course of the conversation she told me about something she does that just begged to be blogged.
She mentioned that she would be interviewing Guy Kawasaki (author of the books The Art of the Start and Rules for Revolutionaries, among others) for her blog when he is in town, and that she was going to give him a ride to the airport, so would actually have an opportunity to spend some low-key drive time with him. How did she make that happen?
Every week, she makes at least five unreasonable requests. Requests she has no business making, and that people or companies have no realistic reason to say yes to. She figures that one in ten of those comes to fruition. So once every other week there's a good chance that something off the radar screen cool (like interviewing Guy Kawasaki for her blog) is likely to pop up.
You've heard me say again and again, "Action creates opportunity." This is a great example of that. I'm going to incorporate Lisa's unreasonable request approach into my routine from here on out. Who knows where that will take me?
How about you? What unreasonable requests can you make? Why not spend some time and brainstorm ideas. Make a list. Do a mindmap. I'll bet you can come up with scads of them.
And then - and here's the important part - start making them!