In addition to the CEOs' perspectives, the article offers a few questions for companies to use in determining their vision (interestingly, most of them are equally applicable to creating a vision for your own passionate career).
Do you have a clear, well-articulated and communicated vision in your company?
What is our greater purpose?
How is that manifest now?
How could it manifest in the future?
How do we want it to manifest in the future?
To what do we aspire?
Does this picture of the future excite us?
How is this congruent with our values?
What would the future look like if we fully realized this vision?
What would it feel like to be a part of that?
How can our vision be communicated to everyone who needs to know? (Consider not only employees, but also strategic partners, vendors and others involved.)
How do we enroll all the players in this vision?
As human beings living life fully our vision for our own life carries us forward and provides the focus and motivation to be the leaders our organizations so clearly need.
The article also offers some passion-specific questions for company leaders to ponder.
Do I communicate my passion and enthusiasm for the company's vision and for my job?
Do I connect often enough and directly enough with those who need to see my passion?
Are my actions each day congruent with what I say is important? Do I walk my talk?
If any of the above are answered no, what obstacles are in the way of communicating and sharing my passion for the vision, the company and my job?
What can I do to positively address these obstacles? Will I commit to taking action?
Passion Catalyst SM