Q: How do you get the job you want? A: Send off your CV. Right? Well.....
I'm going to be suggesting that the traditional way of sending off a CV (1) speculatively to organisations (2) in response to advertisements, is not always effective. A more proactive approach is in either of those cases to send the CV but attach a value proposition letter. Be clear that this is a lot more than just a ‘covering letter’. And the most proactive approach is to actually write (value proposition letter + CV) to the organisations you would like to work for even before they start advertising.
Choose your organisation. Choose the organisation you want to work for. How do you know about them; by reading. Read your main business press, your vertical market press and begin to note the organisations at which you would like to be employed.
Once you have a target, think what they want from you? If you are HR, how can you help reduce the number of good people leaving? If you are Marketing Director, try and put a number on the improved return you will bring to the marketing budget. Write a concise letter. Good help with these skills is available from Jeffrey Fox and also my book. Now send those letters and leave a couple of weeks then follow-up. Be polite, be persistent.
As with so much of the good advice Curt offers: think differently and you can get some different results.
Good luck. I'm Nicholas Bate. Visit my blog sometime. Nicholasbate.typepad.com